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Bonfit is an American incubator, manufacturer, and distributor of unique products. The company’s mission is simple: to make great ideas a reality. Whether in personal grooming, athletics accessories, or card games, Bonfit’s allegiance is to The Big Idea.
Since 1992, Bonfit’s products have been sold online and at leading retailers like Target, Bed Bath & Beyond, Dick’s, Walmart, Kroger, Meijers, and with international distributors on every continent. Have a great product idea? Let us know. We’d be happy to discuss bringing the next great product invention to life.

Bonfit is a family-owned business based in Culver City, California, where all research and customer service is locally conducted. Additionally Bonfit has a UK subsidiary. Below are a few of our brands, from the time-tested to the latest-and-greatest.

the brush t logo for golf brush tees

The innovative brush-T performance golf tee allows you to tee your ball at a consistent height on flexible, synthetic bristles that bend on impact, creating the feel of driving the ball off the air. Unlike a regular golf tee, the bristles on the brush-T provide significantly less resistance, which produces dramatically longer and straighter drives.


Play Nine is fun for the whole family—at home, at the beach, at the airport, anywhere! Every Play Nine game comes complete with two decks of high-quality Play Nine cards, score pads, rules, and a pencil. Just like real golf, the object of the game is to shoot the lowest score, but unlike real golf a game can complete in just twenty minutes. Part luck, part strategy, the game is 100% fun. And now with the Play Nine app, it’s never been easier to play anywhere, with anyone!


Bright pink and blue plastic donuts and giraffes may float your boat, but if they don’t, if you want a more elevated way to relax in your pool, then Pool Posh Pillow is the answer. In addition to being artfully-designed, Posh Pool Pillows are deflation-resistant, making them perfect for floating (adults) or rough play (kids)—at home, at a country club, at a hotel, anywhere with a pool…

Steripod Logo

We’re all hyper-conscious of the skin on our hands, therefore why wouldn’t we pay equal, if not greater attention to the inside of our mouths? With its convenient clip-on structure, Steripod used thymol, a safe ingredient found in many mouthwashes, and its patented design to keep toothbrushes fresh and clean for up to 3 months. Launched in 2009, Steripod was sold, in 2020, to Ranir/Perrigo.

Coming Soon

Building upon the success of Bonfit’s patented RazorPod®, Bonfit is in the late stages of introducing the first universal body hair care company, a modern, natural, and sanitary solution for every body hair problem—for everyone. The brand’s mission is to deliver a comprehensive, premium, and affordable body hair regimen that works for everyone, regardless of race or gender.